Jamin Underwater Wines
Jamin Underwater Wines is an innovative company that ages wines underwater, leveraging the unique conditions of the sea to enhance the product’s organoleptic characteristics. Through an underwater aging process, the wines acquire greater aromatic complexity, a more balanced structure, and a refined texture. The company stands out for combining winemaking tradition with experimentation, creating an exclusive tasting experience for enthusiasts and collectors.
Industry
Wine Education and Culture.
Challenge
Creating an academy that spreads knowledge about underwater win aging, positioning Jamin Underwater Wines as a leader and innovator in the industry.
Solution
Design and launch of the Jamin Academy, an exclusive training program for professionals and enthusiasts, focusing on underwater aging techniques and their impact on wine quality, storytelling and marketing of luxury wines, and immersive experiences with guided tastings and networking with industry experts.
Benefits
Commercial Expansion and Marketing
Innovation and Sector Development
Product Education and Culture
- Raise awareness among clients, sommeliers, and distributors about the unique characteristics of underwater aging.
- Increase the perceived value of the product by explaining the process and organoleptic benefits.
Community Creation and Loyalty
- Engage enologists, restaurateurs, and wine enthusiasts through courses and guided tastings.
- Strengthen the bond with customers and ambassadors, transforming them into brand promoters.
Market Differentiation and Leadership
-
Position the brand as a leader in the underwater-aged wine segment by educating the market.
-
Create exclusive content (masterclasses, webinars, events) to enhance the company’s reputation.
Commercial Expansion and Marketing
- Generate new business opportunities through collaborations with sommelier schools, hotels, and restaurants.
- Increase brand visibility with training events and dedicated storytelling.
Innovation and Industry Development
- Promote studies and research on underwater aging to solidify the scientific credibility of the method.
- Collaborate with universities and research institutes to validate the enological benefits of the process.
